No doubt that social media has become the power in this decade. People do not only use social media platforms for the fun but also these platforms are used to provide justice to the victims. Similar is the case with black lives matter. #BlackLivesMatter (BLM) is the quintessential example of social media mobilizing political involvement, engaging average citizens, and promoting activism. In this article, the expert team of our academic writing service has highlighted the role of social media in black lives matter.

It began in 2013 in response to the murder of Trayvon Martin and became a rallying cry for the Black community, demanding justice, highlighting police brutality, and protesting systematic racism against African Americans in the United States and globally. Moving beyond a virtual space, BLM has led to protests, rallies and political activism both online and in the public space. The BLM hashtag was used an average of 17,002 times per day. Furthermore, BLM has spurred other hashtags related to events or political issues that have emerged throughout time, including #MeToo and #Resist, which have led to conversations about the effectiveness and viability of social media for political engagement and social activism. The hashtag has moved from simply being a hashtag to be an avenue that captures the attention of politicians and creates sustained political movements.

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With #BlackLivesMatter protests being held in various cities across the US, in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause.

The professionals of our content writing agency have gathered some information regarding the response of social media companies for black lives matter.

Here’s what we’ve seen from each of the major companies.

TWITTER

First off, Twitter has provided a range of resources and tips to help people get a better understanding of the situation and the part that they can play in making a change.

Post shared by Twitter Together

“Racism does not adhere to social distancing. Amid the already growing fear and uncertainty around the pandemic, this week has again brought attention to something perhaps more pervasive: the long-standing racism and injustices faced by Black and Brown people on a daily basis’’.

Twitter has also updated its main profile to reflect its support for the protests. Twitter CEO Jack Dorsey has also allocated several new grants via his #StartSmall initiative to programs designed to address racial inequality.

Twitter has also published a guide to allyship which outlines how people can learn more about racial injustice, and what they can do to improve the situation.

LINKEDIN​

LinkedIn, meanwhile, has also voiced its support for those calling for change. According to LinkedIn “We stand with our colleagues and the Black community. We stand with those fighting racism every day. We stand for justice, fairness, and level playing fields. And as a company, we WILL NOT stand for another day of anything that gets in the way of real progress. We’re in this together and stronger as a community of coworkers, leaders, and friends, and together we can create a just and equitable future”.

LinkedIn is also using its various social media profiles to share perspectives from black employees, adding more context to the situation. At Twitter, LinkedIn shared the post that “Being a strong ally begins with listening, so we are sharing stories to amplify perspectives from the Black community.”

LinkedIn has also made a series of LinkedIn Learning courses on diversity and inclusion available for free as it seeks to contribute to broader education on these key elements.

TIKTOK

Over on TikTok, the trending video platform has posted an update on its efforts to fix a glitch that saw posts uploaded using the hashtags#BlackLivesMatter and #GeorgeFloyd receive 0 views, according to the counter. This was a technical problem – those videos were being viewed and TikTok has assured users it was not, in any way, seeking to suppress any related discussion.

TikTok says that #BlackLivesMatter videos have accumulated over 2 billion views on the platform thus far.

 

TikTok has also committed to establishing a new creator diversity council, while it’s allocating $3 million from its $250 million COVID-19 relief fund to non-profits that help the Black community, which has been disproportionately affected by the effects of the COVID-19 pandemic.

Here our writers of online content writing want to share the post of TikTok stating  “In addition, we are committing another $1 million toward fighting the racial injustice and inequality that we are witnessing in this country. This is just a first step, and we will further develop our ongoing efforts in this space as we work to support underrepresented groups as a whole.”

YOUTUBE

YouTube has also added its support, while additionally pledging $1 million in funding to support organizations seeking to address injustice. YouTube shared the post stating that “ We stand in solidarity against racism and violence. When members of our community hurt, we all hurt. We’re pledging $1M in support of efforts to address social injustice.”

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FACEBOOK AND INSTAGRAM

Facebook CEO Mark Zuckerberg, meanwhile, has posted a personal update to outline his reflections on the protests. He said “ The pain of the last week reminds us how far our country has to go to give every person the freedom to live with dignity and peace. It reminds us yet again that the violence Black people in America live with today is part of a long history of racism and injustice. We all have the responsibility to create change. We stand with the Black community — and all those working towards justice in honor of George Floyd, Breonna Taylor, Ahmaud Arbery, and far too many others whose names will not be forgotten.’’

Within his various notes, Zuckerberg discusses the Chan Zuckerberg Initiative’s ongoing support of programs focused on overcoming racial injustice, while Zuckerberg has also pledged a further $10 million in funding for groups working on the same.

Both Facebook and Instagram have also switched all of their official profiles to black and white colors in support.

And Instagram chief Adam Mosseri, who has just recently returned from paternity leave, has also posted an impassioned response to the situation on his profile. He posted “ People are angry right now, and they have a right to be. I’m focused on how we can channel that energy into positive change over the long run.”

A slogan chanted by tens of thousands around the world, Black Lives Matter has sparked a hashtag, a network of grass-roots organizations, and a moral collective of activists. The names most associated with Black Lives Matter are not its leaders but the victims who have drawn attention to the massive issues of racism this country grapples with. Well from this article, it can be seen that social media platforms are in full support of BLM and they are trying their efforts to provide justice to the victims.

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